On the digital mode of Dictionary Publishing

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Analysis on the digital mode of Dictionary Publishing in the new era, traditional dictionary publishers can not achieve production upgrading and transformation without cooperation with technical parties. Most of the manufacturers who master digital technology are also the sales channels of digital products (this paper is called digital technology platform providers, referred to as technology platform providers for short). After years of efforts, they are relatively mature in digital technology, business model, digital product sales channels, etc. However, how to determine the cooperation mode with the improvement of the effectiveness of solar cells is one of the problems perplexing the industry. This paper intends to analyze this

digitalization of Dictionary Publishing

classification and analysis of transformation approaches

from our practice and investigation, the digitalization of Dictionary Publishing mostly involves the cooperation between traditional publishers and technology platform providers. We have roughly divided the cooperation modes of both sides into five types and analyzed their advantages and disadvantages as follows

1. Self-reliance refers to the mode that traditional publishers independently carry out digital publishing; Or it means that the technology platform providers independently develop new publishing projects such as databases based on the accumulated content resources. There are at least three risks for the traditional publishing enterprises to realize the digital publication of dictionaries through the self-reliance mode: the funds required for their own independent development are generally 1/3 more than the funds for future cooperation with mature technology platforms, thus increasing the capital risk; The cycle of independent product development is long, which increases the time risk and is prone to uncompleted residential projects; Immature profit model will increase the risk of idling without income after the project is completed

as for technology platform providers who want to cover the whole process of digital publishing, the first thing to consider is that from the perspective of copyright, technology providers cannot develop unauthorized content resources for projects that are not within the scope of the contract. In practice, while technology platform providers bring convenience for readers to read and query, they can not shake the position of traditional publishers in terms of authority and accuracy of dictionary content

2. The technology employment type refers to the traditional publisher paying the technology provider to digitize the publishing resources or establish a digital publishing platform. The advantage of this mode is that the core content resources or core technologies will not be occupied by the other party. The disadvantages are: traditional publishers generally do not have digital publishing channels and mature business models, so digital projects often idle or the sales performance of digital products is not ideal; The income of technology platform providers is only limited to service fees, and they often do not get the agency sales right of digital products, so it is difficult to expand their business

3. Copyright trading refers to the technology platform provider that, after obtaining the authorization for copyright use from the traditional publisher, produces and sells digital products, and pays the copyright royalties to the traditional publisher in the way agreed by both parties. The disadvantages of this method are: technology platform providers cannot cooperate with traditional publishers in depth, and are often in a state of food shortage, so they have to devote themselves to finding high-quality publishing resources; Content providers only get royalties, and will always stay in the traditional publishing stage in terms of talents and book resources

4. Joint establishment of an enterprise type means that both parties cooperate to establish a digital publishing institution that is relatively independent of both parties in some way. Traditional publishing enterprises mainly provide content resources, and technology platform providers provide funds and technology. The advantage of this method is that the new enterprise integrates the advantageous resources of both sides; The disadvantage is that new enterprises are weaker than traditional publishing enterprises in terms of brand influence and market performance, and weaker than mature technology platform providers in terms of sales platform

5. Project Co Construction and sharing, that is, both parties take the publishing project as the object of cooperation, and the technology platform provider digitises the content resources provided by traditional publishers and builds a digital publishing platform for them. Both parties participate together. After the cooperation is completed, the digital platform provider generally obtains the sales agency right of content resources in accordance with the contract in addition to the labor fee; Traditional publishers obtain the digital content resources, the copyright and operation right of the digital publishing platform, and share the profits from the other party's agent sales

implementation methods and principles of Project Co Construction and sharing

from the above, it can be seen that no cooperation mode is absolutely good or bad. The key is that each unit makes choices according to its own actual situation. Among the above five modes, the Project Co Construction and sharing mode is the mode of in-depth cooperation between traditional publishers and technology platform providers

compared with other cooperation modes, the Project Co Construction and sharing mode has its unique advantages: for the publishing house, it can not only spend less cost to digitize the existing resources and establish a dictionary compilation platform and even a product release platform; What is more important is that the technologists have the non exclusive right to sell products, so they are more motivated and responsible for product quality. Compared with the joint establishment of new enterprises, the advantages of the Project Co Construction and sharing mode are: it does not need to take great pains to establish a new company, it can quickly start new cooperation projects, and it not only maintains the authority of the content to the greatest extent, but also makes use of the mature sales channels and business models of the loaded indenter and base

the implementation methods and principles of Project Co Construction and sharing are as follows:

1 Make personnel exchange and project sharing effective. Personnel cooperation is the most important cooperation. In order to make the personnel exchange have practical results, both parties can specify in the contract what the exchange personnel want to know and learn from each other's training, and even specify their rights and obligations. In addition to participating in the actual battle of the construction project, the personnel of both parties can also regularly or irregularly go to the other party to give lectures, answer difficult questions, and mutually employ professionals of the other party as consultants. At the same time, the sharing of co construction projects should also be practical and effective. If the publisher should have the database file of the product, the database should be able to insert, delete, update, copy and paste, import and export, and convert with other data forms; The products owned by the publisher can be released externally on the Internet or other media, and the internal energy can assist in the compilation and revision of dictionaries. The technology operator has the rights and obligations stipulated in the contract within the validity period of the contract. After the expiration of the contract, the technology operator can give priority to renew the contract under the condition of equal remuneration, so as to mobilize the enthusiasm of the technology platform provider

2. Proportional sharing and one-time payment can be compared in parallel. As for the income from digital publishing projects, technology platform providers generally prefer to share it in proportion negotiated by both parties after deducting costs and taxes. The other way of income distribution is that both parties negotiate a cash reward unrelated to future sales performance according to their respective forecasts of the brand, quality, length, unit price, market performance and other factors of the cooperative books, which will be paid in one time or by installments within the contract period. Both payment methods are reasonable. At present, the fairer choice is that two payment methods coexist. Both parties seek the best point to balance the interests of both parties in the comparison of the two payment methods, and gradually establish mutual trust. Hold R & D team night activity

3 Follow the principle of solution and blend into each other. The Project Co Construction and sharing mode is a kind of cooperation between each other. The project is a solution rather than a suspension (suspension). In the process of Project Co Construction and personnel exchange, we can often find broad cooperation space. For example, if technology platform providers understand the production process, cost and profit composition of printed dictionaries, they may reduce the production cost of dictionaries, shorten the development cycle of dictionaries and improve the quality of dictionaries through digital means in all links. For example, the input, display and Internet communication of difficult and secluded characters are not only difficult problems of computer technology, but also create difficulties for dictionary compilation, manuscript review, proofreading and index compilation. The two sides can solve these problems and develop new digital products through cooperation and joint efforts

4. Follow the principle of joint construction and consultation to enhance the practicality and safety of the project. In the process of co construction, the structure, function, safety and controllability of the product shall be jointly discussed and designed by both parties, so as to make the function of the product meet the application requirements of traditional publishers as much as possible. Unless otherwise agreed by both parties, the publishing house shall enjoy the copyright and operation right of the project in accordance with laws and regulations such as copyright; In addition to obtaining the right to sell the products, the technologist shall not use them for other unauthorized purposes, such as developing new products, authorizing them to a third party, etc

in terms of security design in project cooperation, in addition to computer technology security, we should also pay attention to the design of system security. For example, the product shall be designed with different levels of management authority; All personnel with the core right to access the database shall sign a confidentiality agreement with the unit; The system should be able to automatically record and track the information disclosure such as copying in violation of the system

5. Diversify partners, maintain healthy competition, and increase the security of core resources. The principle of partner diversification refers not only to the non exclusiveness of cooperation, but also to the fact that both parties should avoid homogenization in choosing partners in terms of types, so as to avoid vicious low price competition and reduce the profits of the ci poetry industry

diversification also helps to ensure the safety of the core resources of both sides, maintain the vitality of cooperation between the two sides through competition, pursue the maximization of the interests of cooperation projects, and differentiate market risks, so as to broaden the market space as much as possible and diversify the training of digital publishing talents

6. Step by step, from easy to difficult, from less to more, so that cooperation is controllable. At present, traditional publishers have two main concerns about digital publishing: digital products are more likely to be pirated, and how about their security? What is the impact of digital products on the traditional paper publication market? None of this is predictable. The solution is: one cooperation project should not be too many, and the speed can be slightly slow, so as to observe the other party's economic strength and integrity, and observe the various reactions of the cooperation projects, so as to realize the effective control and adjustment of the cooperation scale, speed and mode by both parties

Copyright © 2011 JIN SHI